Designed to meet the high standards of hard working men who want to get clean and smell good without using shower gels and accessories. True to its name, this soap is big (10 oz.) and will last much longer than the dainty little bars in your local grocery. It also smells awesome (clean, fresh scent with a hint of grass) and contains steel cut grains for maximum gripability. If you enjoy activities like drinking American beer or using power tools, then frankly, this is the only soap meant for you.